The Cowboy's Rodeo Rival by Leslie North
This is entertaining and interesting. Nate is a cocky, selfish and unfeeling man that he doesn't see anybody but himself. Athena is strong, caring, generous and naive. When rodeo star Nate comes back to town for the Strawberry Festival, the biggest event is him going head to head against a local. He knows Athena does local competitions, but never thinks that it could be her. One of his PR events is to help her with her rodeo school for a few days. Athena has always been irritated by him, and the attraction she feels towards him doesn't help the situation. He always teased her because he could, he enjoyed getting her riled up. Now he's attracted to her, which doesn't work for him because he doesn't do relationships, and he can't risk his reputation on the hometown sweetheart. He talks her into doing a bunch of PR stuff, even if it's embarrassing for her. When he decides to make up for things, he does it behind her back. And afterwards she takes responsibility for his sponsor issues. That sort of ruined the story for me, he never took sole responsibility like he should have, he set it up, he hyped it up and he never mentioned to her or asked if it was something she wanted. Saying no, and the fallout, was all on him. She had every right to say no without being guilty of anything. But other than that, it's a great story.
I received a complimentary copy of this book from Booksprout. This is my honest and voluntary opinion of it.